Shopping

The owners of Lilify at 281 Lighthouse Avenue have announced that their shop will be closing and a talented new team, a local family, will be moving in, reimagining and reopening this beloved retail space.

Before Lilify closes, they're having a big sale! The entire shop is now 25% off both in store and online . All sales are final.

The tables and displays built for the shop are for sale, available only in-store and first come, first serve, with no delivery, for $100 a piece, regardless of size, shape, or condition.

Update, March 18, 2024: Lilify has closed. We'll post updates about the new retail store when it's ready to open!

On The Beach Surf Shop now carries Treeswax. This new, petroleum-free surf wax, hand poured by surfers in Santa Cruz, is made from responsibly sourced pine resin, olive oil, cactus wax, and limestone.

Treeswax is guilt-free and appropriately sticky for maximum surf and environmental satisfaction. Visit On The Beach at 693 Lighthouse Avenue.

Plato's Closet buys fast fashion! Give your clothes a second chance - bring them down to the shop and get paid cash on the spot for the items we select.

We welcome brands such as Shein, Zara, Forever 21, H&M, Wild Fable, and Uniqlo in like-new condition in styles from the last 6-12 months. We're located at 402 Lighthouse Avenue.

On The Beach Surf Shop is having a sale on Channel Island surfboards! All poly Channel Islands surfboards are now $100-$300 off. There are some sweet deals available.

Give the shop a call at 831-646-9283 if you have any...